Woman's Hour

While the world has gone into lockdown and economies have crashed, one type of business has been seeing double-digit growth – direct selling. Independent consultants for big names such as Body Shop at Home, Forever Living, Avon, Usborne Books at Home and Arbonne have been reporting huge increases in sales and recruitment in response to regular shops closing their doors. But while proponents of ‘multi-level marketing’ or ‘direct to consumer’ selling say it provides an opportunity for women to earn money on their own terms, critics say that the business model sits precariously close to being a pyramid scheme. So what do women need to know? Jenni talks to Susannah Schofield, the DG of the Direct Selling Association; Hannah Martin of the Talented Ladies Club; and Clare from Hertfordshire, who talks about her experience of working in the industry.Meg Learmonth was just 18 when she was appointed drummer for the Stormzy collaborator Mura Masa. She describes how drumming was “love at first hit”, the tale behind her