Escape Your Limits

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses. This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space. Key topics discussed include: Real life experiences and meaningful connection through events. The crossroads for boutique fitness and wellness. HIIT vs. strength and conditioning workouts. Research by Dr. Stacy Sims that shows that HIIT could be detrimental to health. The boom in popularity of Pilates. Equinox signs up for Neom, Saudi Arabia’s futuristic desert. The focus on wellness-centric hospitality bra