Accelerate Your Business Growth

Welcome back to another episode of "Accelerate Your Business Growth!" I'm your host, Diane Helbig, and today we have a phenomenal guest lined up for you—Jim Kraus, the president of the Buyer Persona Institute (BPI) and a renowned authority on buyer personas and buying insights. Jim brings a wealth of knowledge from his experience in helping thousands of marketers develop strategies and messaging that drive leads, improve conversion rates, and increase sales. Recently, he released the second edition of his book on buyer personas, and we're thrilled to dive into this topic with him. In this episode, Jim will break down what buyer personas truly are, how they can be used effectively in marketing and sales, and the invaluable insights they can bring to your business. He'll also share practical advice on how to gather this vital information and use it to better understand and influence your prospective buyers. If you are a small business owner or salesperson who struggles with getting the sales results you are