Nc Realtors® Redefined

Facing headwinds from negative press and industry changes, NC REALTORS® launched a bold campaign to showcase the invaluable expertise of REALTORS® across the state. In this episode, NC REALTORS® VP of Communications & Marketing, Mckenzie Allen, sits down with 2024 NC REALTORS® President Tony Harrington and campaign mastermind Chris Sinclair to uncover the strategies behind "Our REALTORS® Know." From research to rollout, we delve into the creation of a campaign that's not just informative, but inspiring. For more information about the campaign, visit: https://www.ncrealtors.org/resources/member-benefits/nc-realtors-know-resources/ and https://ncrealtorsknow.com