Chicago Camps Podcast

Session OverviewIn this Tent Talks session, Meghan Casey delves into her journey from her early career to establishing Do Better Content Consulting, emphasizing the importance of content strategy and modeling. She shares insights on how content modeling enhances content consistency and efficiency, and discusses common challenges and effective collaborative strategies for implementation.Content Strategy Journey:Meghan's career began in roles such as Communications Manager, Website Editor, and Marketing Manager.She often asked strategic questions about audience, goals, and key messages, leading her to content strategy.Joined Brain Traffic in 2008, transitioning from web writer to content strategist.Authored "The Content Strategy Toolkit," which boosted her career and reputation.Founded Do Better Content Consulting six years ago, working with clients to solve various content-related problems.Explaining Content Modeling:Content model bridges the front-end experience and back-end content management systems.Helps d