Top Secrets Of Promotional Products Sales

Why Some Exceptional Performers Can’t Get Enough Customers

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Sinopsis

Over the years, I have met some exceptional performers who still struggle to get enough customers. It's not a function of who they are as people. It's also not a reflection of their work. It's not even a mindset issue. It's about the fact that being exceptionally good at what you do, and being able to get enough customers or clients are two completely different skill sets. I can't tell you how many business owners I've talked to over the years who are exceptional at what they do, but they can't get enough customers. I've met: Chefs who make amazing food, but can't get enough people into their restaurants to keep the lights on. Real estate agents who know their markets in and out, they're great with people, can handle all the details, but can't get enough clients to pay their bills. Artists who have amazing skills, but who never mastered the art of customer acquisition, so their actual art remains largely unseen. Printers who have taken out loans to invest enormous amounts of money in equipment th