Proof To Product

If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu.  Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and independent retailers, as well as the host of the Buyerside Chat podcast.  In this episode, Kristin and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what