Zen Business Podcast

Due to popular demand we welcome back to the show our favorite international business coach, part time comedian and my good friend Jacob Aldridge. This is part two of a five part series, where we explore the Contextual Business Plan. If you’re new to the show and you've missed ep.12, Jacob introduced his framework and explained the top layer of context, vision. It's not essential that you listen to it first, however I am confident that you’ll want to after you finish this episode. The second layer of context in the Contextual Business Plan is Strategy... Specifically: - Growth or capacity planning - Your brand promise & - The customer journey. Get out the note pad and pen as this Zen Business Class is packed full of business building gold! One that you’ll want to listen to more than once.