Accelerate Your Business Growth

Welcome back to "Accelerate Your Business Growth," I'm your host, Diane Helbig. Today, we’re diving into the heart of sales strategy with Jason Kramer, founder of Cultivise, who brings a wealth of experience in B2B lead nurturing strategies. We're exploring the delicate balance between automation and authenticity in sales outreach. Jason unpacks how CRM systems can script our sales processes without sacrificing the personal touch that clients crave. We discuss the power of segmenting contact lists and the use of AI and dynamic content in email marketing to engage customers more effectively. Plus, Jason shares his insights on using data to tailor messages to customer needs and preferences, the benefits of re-engaging past customers, and the crucial elements of a successful sales and CRM playbook. Join us as we uncover the true value of nurturing leads versus merely generating them, the art of being helpful rather than pushy, and how to employ technology as an assistant without losing your unique voice. Whethe