Accelerate Your Business Growth

Welcome back to "Accelerate Your Business Growth"! In today's episode, we have a very special guest, Steffen Hedebrandt, CMO at Dream Data. Steffen is an expert in connecting marketing activities with revenue and has a deep understanding of scaling the commercial side of a business. We're excited to dive into the fascinating topic of revenue attribution and the customer journey. Together, we explore why it's essential for business owners to understand their customer journey map, the significance of attribution modeling, and how to track customer touchpoints effectively. Steffen also shares valuable insights into current B2B marketing trends and the importance of targeting the right audience. This episode is packed with actionable strategies to help you optimize your marketing efforts and drive real business growth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be