Intentional Performers With Brian Levenson

Bill Kraus is on a mission. And I use that word intentionally. He is the co-founder and owner of Mission Barbeque, which opened its doors for business on September 11th, 2011. And of course, that date is not a coincidence. Bill and his co-founder Steve “Newt” Newton, who came from Outback Steakhouse, were very intentional from the beginning to make sure that they built a business that was purpose-based. They cared deeply about serving their employees, their customers, their community, and they’re unapologetically patriotic. They believe in serving our first responders and our military, and that’s going to come across tried and true in today’s conversation. Before starting Mission Barbeque, Bill had spent a lot of his career working in the sports industry. He worked for the NFL, he worked for the brand Champion, and he also was one of the first employees for Under Armour. He helped Under Armour grow and expand at an amazingly rapid pace. He helped that company grow its revenues from $20 million to an excess of