Leadership Biz Cafe With Tanveer Naseer

These days, everyone is talking about the importance of innovation to an organization's future, but what exactly does it take to be innovative and how do we start? That's the basis of my conversation with business strategist and author Andrea Kates in this latest episode of “Leadership Biz Cafe”.Andrea is the founder of the Business Genome project and has led more than 250 business innovation initiatives with a variety of organizations, including Royal Dutch Shell (Asia-Pacific), Audi, Allstate, Continental Airlines, KPMG, and OnStar. In her bestselling book “Find Your Next: Using the Business Genome Process to Find Your Company's Next Competitive Edge”, Andrea shares her insights into the various business elements organizations need to employ if they are to create new innovation opportunities in the face of today's competitive, global market.Over the course of our conversation, Andrea and I discuss -What organizations really need to do to be innovative in today's global market.What the creation of the Cool R