Leadership Biz Cafe With Tanveer Naseer

There's no question that social media is becoming an important channel through which organizations can share and converse with their audience, as well as attract potential new customers for their products/services. But how can organizations successfully navigate this growing field to order to ensure an ROI from their online efforts? That's the basis of my conversation with author and renowned marketing CEO Shama (Kabani) Hyder in this episode of “Leadership Biz Cafe”.Shama is an international speaker, best-selling author and the award-winning CEO of The Marketing Zen Group – a global online marketing and PR firm. Fast Company has called Shama “an online marketing shaman” and Entrepreneur Magazine has dubbed her the “Zen Master of Marketing”. Her best-selling book “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue” was recently re-released as a 2nd edition featuring more hands-on advice and how-to tips on how to be successful in your marketing efforts on