Leadership Biz Cafe With Tanveer Naseer

Many of us recognize the importance of storytelling in leadership to improve the way we communicate. But the truth is there's more than one story that a leader should be able to tell at a moment's notice in order to inspire, inform and provide direction to those they lead. So what are those different story types? That's what I'll explore with my guest, Paul Smith, in this episode of Leadership Biz Cafe.Paul is one of the world’s leading experts in business storytelling. A former consultant at Accenture and former executive at Proctor & Gamble, Paul has since done research into storytelling where he's documented over 2,000 individual stories through which he's identified the components of effective storytelling. Paul's work has been featured in Time, Inc Magazine, Forbes, and Fast Company to name a few. He's also the author of 4 books, including “The 10 Stories Great Leaders Tell”, which is the focus of my conversation with Paul in this episode.Over the course of this episode, Paul and I discuss:What are t