Critical Mass Radio Show

Melissa Rimoldi, CEO/Founder of Legion Force, has a unique automotive journey that spans over three decades, driven by her unwavering dedication to helping companies navigate the complexities of the automotive industry. Melissa graduated from California State University Long Beach with a Bachelor of Science Degree in Business Marketing. She has worked directly for Mazda USA, Volkswagen Group of America, Innocean Worldwide on Hyundai USA, and has provided B2B/B2C/SaaS, digital technology, and vendor services across 15 OEMs in the automotive space. Her positive spirit has allowed her to develop valuable insights across the entire spectrum, from remanufacturing and quality assurance to engineering, warranty, aftersales, sales, marketing, advertising, and even starting three new start-up companies. At a certain point in her career, Melissa took a risk and started her next journey with a commitment to make an impact. Due to her diverse background, she is on a mission to challenge the status quo by prioritizing the