Box Press

Never miss cigar care reveals. Click here for Boveda's email insider news: https://hubs.la/Q01BLsBF0 Who are you gonna call to save a massive cigar collection you have to take possession of in a few weeks? Find what Michael Herklots did as he takes you through launching his storied cigar brand, Ferio Tego. Ferio Tego is behind Elegancia and Generoso cigars and the cigar maker that brought back best-selling legendary cigar lines, including Metropolitan. Michael is the co-founder of Ferio Tego. He sat down with Drew Emmer, Boveda's guru of strategic relationships at PCA 2024, the preeminent event for premium cigar and pipe industry. 00:00 This is Box Press00:09 What cigar is Drew smoking? Ferio Tego 2023 Elegancia cigar06:12 Ferio Tego cigar launch06:38 Cigar lines predate the company09:48 Only 5 guys in the room could pull this off11:56 Cigar retailer, now a cigar brand owner14:16 Reach back and lend a hand up18:00 What's a boutique cigar brand?18:57 What does Ferio Tego mean?19:39 How many cigar brands does