Therapist Clubhouse A Podcast For Private Practice Entrepreneurs With Annie Schuessler

Today I’m talking about the most effective way to fill a signature program beyond private practice: Creating and nurturing Ideal Referral Partnerships. If I were to coach my clients to do only ONE kind of marketing, this would be it. Another word for this is networking. You’re probably already doing this, but you might not be doing it very strategically. When I meet someone who says they don’t do any marketing, but they’ve got customers or clients, I know they HAVE been marketing. They just didn’t see their behavior as marketing. I often find out that the marketing they’ve been doing has been networking. If you have relationships with people who refer to you, even if you don’t do any of it on purpose, you’ve been marketing. Maybe you’ve been networking with colleagues you met at trainings, at agencies you worked at, or from working with the same client at some point. You hit it off with these folks. Some of these people have referred clients to you or introduced you to other people who referred clients to you