The Iphreaks Show

In this iPhreaks episode, Erica Sadun and Jaim Zuber talk to Greg Raiz about "products instead of features." [1:25] Greg Raiz Introduction Greg runs RaizLabs which is a consultancy specializing in iPhone and mobile development. Ben Johnson from Raiz Labs has also been on the show. [2:03] Products vs Features A lot of engineering firms get into lifecycle with their products where they're thinking about the next thing. This often gets broken down into sub-features. The focus then gets placed on that feature instead of what the feature is supposed to serve. Greg gives the example of trying to format a book and when you drag a picture to the left, it jumps to the right and vice versa. [4:00] Feature-itis A lot of development teams are driven by sales teams. Sales teams often use feature matrices to differentiate their products instead of thinking about your product in a different way from your competitors. Apple and Steve Jobs were great at this and telling the story that differentiated the product without