Top Secrets Of Promotional Products Sales

Most marketing messages and business communications are bland, directionless, and dull as dishwater. They lack a clear marketing voice. If you're sending out emails that don't get a response or leaving voicemail messages that are largely ignored, take a look at what you're putting out. I can virtually guarantee it's missing one or more of the Five Elements of a Compelling Marketing Voice. If you've ever wondered what's missing from your marketing -- what causes it to be ignored rather than acted upon, It may very well be one of the 5 things we're about to discuss. First is a clear target: Knowing exactly who you're reaching out to and why. Every communication you put out should be written as if it's to one person, even if it's going out to dozens, hundreds or even thousands of people. Think of one particular prospect or client you know well. Pick someone you communicate with most authentically, who could be representative of this group, and then write as if you're writing to that person. Go back over it