Visual Workplace Radio: Let The Workplace Speak

Addresses are like all visual devices: Standardizing too soon can create death by sameness. This week your host and visual expert Gwendolyn Galsworth discusses the importance of rich, vibrant, relevant addresses and the danger of robbing the company (and its employees) of this outcome by attempting to standardize them too soon. One of the hallmarks of a spirited and engaged workforce and a genuinely effective visual conversion is what she calls the “weird” factor—or, in polite company, the “local” factor. If your addresses look suspiciously similar and seem to occur on the same level of mind/imagination, something is not right. Either: 1) The “good enough” bar is set too low; or 2) No time—or not enough time—is set aside for improvement activity. In either case, your visual improvement process is short-circuited, along with excellent addresses. Tune in this week and learn about the importance of setting standards for your addresses—but not the standards most people think we mean.