Manager Mojo with Steve Caldwell

      Jeffrey Shaw               Are You Speaking Their Lingo? As a leader, clarity of communication is critical, yet have you ever felt like employees weren’t hearing you? Understanding the emotional triggers of employees is important for a leader. Have you wondered why sales aren’t as high as you expect? You are probably not speaking the correct lingo. Tuning in to the language of your ideal customer means you are speaking their lingo. Bergdorf Goodman, the exclusive department store, is successful because they speak the language of their customers. Jeffrey Shaw discovered Bergdorf’s language when he had a struggling business and didn’t know how to speak in a way his customers could hear him. That changed and so did the bottom line. Jeffrey and I had an intriguing conversation of how he went about uncovering customer (and employee) lingo and how you can do that too!   Check out Jeffrey Shaw's book, Lingo: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, by clic