Chicago Camps Podcast

Session OverviewChristine Perfetti dives into the concept of "Strategic Rallying" as a team-based, collaborative approach aimed at setting and executing a strategy and product vision with a focus on understanding and involving both external users/customers and internal team members of an organization. She shares insights from her experience, particularly a successful implementation at Aquia, where a one-day workshop with cross-functional teams led to significant alignment on product vision and strategy. Perfetti emphasizes the importance of involving the team in the process to foster ownership and execution on the vision. Additionally, she provides steps for organizations to shift towards a problem-space ideation culture and highlights the role of Strategic Rallying in bridging the gap between research insights and actionable outcomes. Moreover, she discusses recalibrating organizational culture to celebrate team success beyond traditional metrics and addresses how her approach tackles team chemistry within p