This Is Hcd - Human Centered Design Podcast

NEWS: We have just launched our new community ‘CIRCLE’ - A Private Community for Ethically Conscious Designers and Changemakers / https://www.thisishcd.com/landing/circle-a-community-for-ethically-conscious-designers-changemakers Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers Our guest on this episode is Jon Wallhouse, founder of Sutsu, a clothing label with a unique approach to fashion. Jon shares his journey, starting with his passion for design since childhood and his dream of owning a surf clothing label, setting the foundation for his future endeavors at the age of 15. We cover the evolution of Sutsu, initially launched as an "anti-brand brand" with a focus on positive environmental impact, the challenges faced during the financial crisis, leading Jon to pivot and start a design agency. The resurgence of interest in Sutsu during the lockdown prompted Jon to relaunch the brand online, resulting in unexpected success. Th