Pow: The Psychology Of Work

David Royston-Lee and Dr Sylvana Storey have recently published an updated third edition of their highly popular book, Brand You – a readable and practical guide to developing one’s personal brand (details below). In conversation with Rob Feltham, David and Sylvana provide the rationale for, and powerful examples of, developing a strong and consistent personal brand. They also point to the pitfalls of inept personal branding and highlight how the concept of personal brand has become confused with the ‘cult of celebrity’. Authentic personal brand is grounded in purpose and values, is a source of personal energy, guides career choices and decisions, and enables others quickly to understand what one is about across the range of life’s situations. Fake personal brand is grounded in what others expect and results in a ‘cardboard cut-out’ persona which ultimately satisfies no-one and creates problems for individual well-being and adjustment.Other topics covered in the discussion include definition of personal brand