Mountain & Prairie Podcast

Rick Wittenbraker is the CMO of Howler Brothers, an Austin-based apparel company that creates some of the most unique, stylish, quirky, and highly functional outdoor clothing for adventurers of all stripes. In a little over a decade, Howler has firmly established itself as the go-to brand for anglers, surfers, travelers, and fun-seekers– the kind of people who value good times with good friends in cool places. - Rick was born and raised in Texas, attended UT Austin, and spent the first years of his career in traditional businesses such as finance and sales. But in 2009, he joined an up-and-coming cooler company known as Yeti, and that is where Rick’s genius for storytelling really broke through. He eventually became Yeti’s VP of Marketing and was one of the major forces behind Yeti’s groundbreaking approach to building a brand through outside-the-box storytelling. Along the way, he met Howler Brother’s founders– Chase Heard and Andy Stepanian– and eventually decided to join them and apply his brand-buil