Data Gurus

On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights. Key Takeaways: (01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER. (02:17) Amishi’s career evolution, specifically her roles at Frito Lay and AOL, and how experiencing both client and supplier sides of the industry affected her. (06:03) The inception of NAILBITER, aimed at observing consumers’ decision-making processes in real-time. (08:14) Utilizing video as a primary tool for gathering unfiltered shopper insights. (10:06) NAILBITER’s unique approach in tagging and quantifying vast consumer data from videos. (14:00) Product placement and retail strategies significantly impact sales and consumer choices. (17:19) The shift in retailer dynamics and the increasing significance of shopper insights. (20:27) The evolving nature of consumer behavior in an omnichannel shop