Happy Porch Radio

In this episode of Happy Porch Radio, we speak with a circular economy pioneer and the co-founder of Circular IQ, Roy Vercoulen. Circular IQ helps their customers to transition towards a restorative and regenerative circular economy through their digital platform and circularity programs. One of their many successes includes having developed the CTI Tool for the World Business Council for Sustainable Development, allowing businesses to measure their circuit performance using a framework that is globally recognised. Roy explains why measuring circularity is imperative and what components they look for in pursuit of this objective, and gives his perspective on the extent to which governments, businesses, and consumers are responsible for sustainability. On the topic of their biggest challenges, Roy talks about the financial implications of circularity, why many companies are still reluctant to transition, and what cultural barriers they have to overcome to get their clients’ buy-in. Listeners will learn more ab