Chicago Camps Podcast

The session with Jane Ruffino explored the often overlooked yet crucial role of content in technology and design. Jane, a content strategist, discussed how content acts as a foundational infrastructure in digital products and services, likening it to the integral but usually invisible components of physical infrastructure. She shared her experiences in various projects, highlighting the importance of integrating content design from the onset rather than treating it as an afterthought. Jane also touched on the challenges of advocating for the value of content in tech environments and the importance of building alliances and educating colleagues about the vital role of content.Content as InfrastructureContent is a foundational element in products and services, akin to infrastructure in its essential yet often invisible role.Jane shared a project experience where content design was initially sidelined but later recognized as critical in structuring user interactions and decision paths.The project highlighted the