Supporting Champions

In this episode I speak with, Holly Calvert and Nicole Booth, the co-founders of Athlete Now. This innovative platform is revolutionising the way athletes access expert performance support, from nutritionists and physiologists to essential services like insurance and legal support. Simultaneously, it's a game-changer for practitioners, offering them a space to showcase their services and connect with athletes in need. Before we dive into our conversation, I want to share a personal note. I've joined Holly and Nicole as a director of Athlete Now, and I'm thrilled to be part of this groundbreaking project. Our discussion today will delve into the origins, mission, and future of Athlete Now, and I'm here not just as your host but as an active participant in this venture. Holly and Nicole bring a wealth of experience from their backgrounds in sports science and therapy. We'll explore their journey into this field, the serendipitous meeting that led to the birth of Athlete Now, and the unique perspectives they bri