The Disruptive Entrepreneur

Episode Description: Welcome to another episode of The Disruptors Podcast! In this episode, Rob interviews the author of the best-selling book, 12 Rules for Life: An Antidote to Chaos, clinical psychologist Jordan Peters. Rob and Jordan cover predictors for entrepreneurial success, the importance of dynamic opposition in a business partnership, and just how crucial marketing and sales skills really are, even for creative artists. Together, Rob and Jordan break down the necessary evils of proper scheduling, the benefits of selling directly to consumers, and why you should always have someone around to say no. Key Takeaways: When analysing potential business success, Jordan breaks things down into these categories: -Simple jobs: Where you train and then repeat what you’ve learned. Intelligence predicts how fast someone can learn a simple job but their levels of conscientiousness predict how well they will do it. -Complex jobs: Involve demands that change on a regular basis and cannot ever be fully “learned.” Ac