The Disruptive Entrepreneur

In today’s Caffeine Cast, Rob discusses the impending looming recession and what you can actually do about it. Learn how to take the strategic view of planning for the worst, but always do your best. The recession could be here next year, or it could be here in five years. The reality is none knows so be careful about what you read in the media and what you deem to be true. Remember if a recession comes there is always an upside. Asset prices will come down, yields will go up and there will be plenty of growth in certain markets. There’s an equally balanced upside opportunity. You just need to find it in the recession. KEY TAKEAWAYS Monitor prices and track forecasts. Compare and contrast this to prices and peaks before the last drop or recession. Plan a contingency for reducing your business costs. Are you able to quickly reduce your fixed costs and lower your variable costs? Remember to reduce marketing spend as a last resort. Get factual information and don't listen to fact news or uneducated predictions