The Disruptive Entrepreneur

Welcome back to another episode of The Disruptors podcast with your host Rob Moore. In this latest episode, Rob talks through a tried and tested model for increasing sales on the launch of your product: The Product Launch Model. Rob talks through each element, from making sure you’re getting your community involved in the creation of your product, to ensuring the bonuses are right for you. If you have a product ready to launch, this model can help you build that anticipation, and increase sales. Key Takeaways The Product. It’s important to have a good product and service that you know will sell. A good way of doing this would be to have a small launch to a small segment of your customer base. You are then able to gain feedback on the product and tweak for the future. Crowdsourcing aspects of the product like the title or the different bonuses can be really effective. This means that people are already involved in your product and are more likely to buy it. By the time you’re launching your product for real, y