The Disruptive Entrepreneur

Welcome back to another episode of The Disruptors with your host Rob Moore. In this latest episode Rob goes through a series of actions to make sure that you are really clear on your brand. Brand marketing is where you are known in the customers mind for certain values and associations. You are the first product they think of. Make sure to listen so that your brand isn’t just a logo.   Key Takeaways   A Brand Isn’t Just A Logo. Your brand isn’t just a logo it’s what your known for. It’s the real estate of the mind.   What Is Unique About You? In your niche there will be others in your field. Don’t get put off by that but show yourself in a unique way. There is always room at the top for the best and the specific.   What do you stand for and what do you stand against? Make sure you stand for something. For example Vegans stand for sustainability and are against animal cruelty.   What do people consistently say about you that is marketable or memorable? Your customers and fans will give feedback on what they li