The Disruptive Entrepreneur

Business is marketing. Lots of business people seem to be proud that they are carrying on just fine without doing any marketing. You might be getting on fine but without any kind of marketing strategy, you can’t be growing effectively as a business. In this episode, Rob talks through why everyone needs to start thinking about marketing strategically. Testing your strategies so when you go for the big launch you’re able to know that your marketing works. If you’re not using marketing properly and thinking about a marketing strategy effectively this is the podcast for you. Key Takeaways Some business people come to me and say they are proud of the fact that they don’t do any advertising. This is not something that you should be proud of. Some business tick over, through accidental referrals but haven't grown in years. Surely there is an untapped market out there for these companies if they did a bit of marketing. Although it might feel like saving money, your not able to grow, and scale your business. On the ot