The Disruptive Entrepreneur

How to get more sales, with less friction?  Are you spending a lot of money on telesales? Have you heard of content marketing but not fully committed? In this episode, Rob talks through his steps for turning content marketing into sales. Talking through the process of selling places on his Marketing Mastermind as a case study. Rob explains why if you use a content marketing strategy it enables you to get more sales with less friction. A practical model for you to adapt to your business and product.     Key Takeaways  Content marketing is an easier way to generate sales without being too spammy. I have recently followed this process in the sales of my Marketing Mastermind training course.   Content marketing means that you get warm leads ready to buy easier. You have to have consistent information that they consume where they are at. It probably takes 7- 10 touch points or hours to generate enough warmth and connection with your customer for them to buy from you. If they haven’t built that trust with you befor