The Disruptive Entrepreneur

Traditional businesses like solicitors, accountants or estate agents are lazy with their marketing. Too many rely on customers finding their services when they need them rather than doing effective content marketing. If they were the first in their markets to educate their customers they’d place themselves in a much better position. Rob talks through why content marketing is so effective in growing your business and why even if you are in a traditional business you should be doing content marketing.     Key Takeaways  There are a lot of traditional businesses that are getting left behind. It’s not that difficult to win business if you’re a solicitor or a mortgage broker because people know when they need an estate agent for example. I think that makes them lazy.    I rarely see these traditional businesses doing content marketing. In the training world, there is quite a lot of competition and content marketing is a real thing that most businesses in that space are looking to develop. In traditional businesses