The Disruptive Entrepreneur

Marketing is the engine of every business and it drives the revenue for every department. But how do you master marketing, increase your inbound sales and reduce the pressure on your sales team? The answer...The Elegant Sales Formula. Over the past decade, Rob has developed a proven sales formula that mixes content with relevancy to increase sales without you even having to pick up the phone. Listen in now to discover more.    KEY TAKEAWAYS  Imagine a shop. Sales is when somebody visits your shop and is cross-sold and upsold but Marketing is getting that somebody into the shop in the first place. Marketing is the lifeblood of your business and where all the income comes from.   If your marketing is good it reduces the friction in the sales and you become less reliant on sales  Marketing increases sales  Marketing is inbound and generates leads, interest, referrals and clients. Sales is outbound focused.    How to flip your perception of sales using the Elegant Sales formula   Mindmap your product journey a