The Disruptive Entrepreneur

Are the things we do really that hard? What would you do if you knew you were going to fail anyway? These are just some of the questions today’s interviewee, the multi-millionaire founder of Spartan & Death Race,  Joe DeSena asked himself when growing the worlds leading obstacle race. Today it’s easier than ever before to start, grow and scale a business if you know what you’re doing and you’re passionate about you will succeed you just need to find your ‘True North”. Discover the success behind Spartan Race, what it takes to merge your passion and profession and the business lessons learnt along the way.    KEY TAKEAWAYS  Spartan is in 45 countries running over 275 events with 1.3million people taking part each year and over 6.5million completing a race since we started. The business makes revenue from merchandise, revenue, sponsorship and nutrition. However, the big hole in our business is training, a Spartan gym or physical training course so we’re looking to work with partners to launch this.  “We in