The Disruptive Entrepreneur

There are a lot of people out there that criticise other people, brands and businesses to elevate or grow their own brand or business. Rob explains in this episode the importance of not lashing out and not using criticism to grow your brand and business. Instead he discusses how you can use criticism in a positive way and why it’s important to know how to criticise. KEY TAKEAWAYS If you spend time and energy criticising others then you can expect to receive that back. The marketing you put out will reflect back on you. E.g. If you lash out at others, others will lash out at you’. If you focus on your own brand, mission and message then you’re going to attract people who have that similar mindset as you. It’s not an attractive quality to bitch and criticise other people even if it’s therapeutic. So think about who you want to be and how you want to be known. If you do want or need to criticise then do it in a fair, balanced, accurate, non-emotional and constructive way. Try have 30 days not criticising others