The Disruptive Entrepreneur

Tune in to hear the inspiring journey and impressive rise of Bestselling Author, Podcaster, Personal Trainer & Body, Brain & Business Entrepreneur, Jay Alderton. Rob and Jay discuss what it takes to navigate the world of business, how to turn your passion into your profession and how to utilise online social platforms to gain a loyal following. They go on to dive into the psychology behind why people like, comment share and follow and how you too can spark an emotion, gain customers and grow your business.   KEY TAKEAWAYS Jay became a personal trainer whilst in debt and put everything on his credit card to open a studio. Eventually, Jay partnered with fitness brand Grenade and grew his brand. Jay’s entrepreneurial focus is on body, brain and business and as a result, his business is separated into B2B and B2C ventures including weight loss programmes, accountability programmes and personal training both online and offline, as well as helping other personal trainers and fitness entrepreneurs grow th