The Disruptive Entrepreneur

Caffeine Cast: Personal vs Company Brand: Which do You Focus on? [Business, mindset, entrepreneur, disruptors]

Informações:

Sinopsis

If you’re starting out in business today, it’s important to grow not just your companies brand but also your personal one. Strategically naming your company and intelligently growing your personal brand from the beginning gives you the flexibility and freedom to pivot into new markets, new industries and evolve your brands as your interest and passions change over time. Tune in today to hear Rob share the Progressive story, how the company was formed, how it’s changed over the years and how his own personal brand (The Disruptive Entrepreneur) has evolved ever since.   KEY TAKEAWAYS  It a strategic decision pivoting from property to entrepreneurship and personal branding because I wanted to grow my business and serve my interests. To do myself and Mark needed to onboard trainers and mentors into Progressive Property so that they could begin to teach our courses and free up our time so that we can systemise our business and scale.  The strategic decision to step down from property and further pursue business w