The Disruptive Entrepreneur

Discover the six stages that have been proven to create a successful event launch. Learn how important it is to have a short window of opportunity for your customers, how to create a ‘pre-pre-launch’ as well as ensuring your customers have all the key information they need to purchase before that highly anticipated launch date. KEY TAKEAWAYS When selling your product or service it is important to have a closing window. The problem with keeping it open is anyone knows they can get it any time and therefore there is no rush. If you have a short opening window for selling your product it is likely that you will sell more items in a shorter time frame. Having a “pre pre-launch” simply sows the seed and gets the idea into consumers’ mind. You may even ask your consumers for ideas for your new product to create interest. The pre-launch stage is where you are actually building up to the launch, you start from awareness, intrigue to desire and then to hunger. Then, when you open with a very limited window of opport