The Disruptive Entrepreneur

Are you wondering how to generate more sales and create a larger customer base, but don’t know how? Rob tells us how you can use referrals and ambassador programmes to get more sales and build a loyal client base. Whilst many people wait for referrals, Rob details the importance of actively seeking them, learning the right time to ask for a recommendation and what rewards you can offer the referrer as an incentive.   KEY TAKEAWAYS Referrals are people who are offered to you as a genuine lead. Many people wait for recommendations, what you should be doing is actively seeking them. To do this you must firstly offer a great service at a great value so that your customers are grateful and they want to refer people. You need to seek out testimonials and recommendations. Wait until your client is at their highest point of gratitude, service or value. Some people will try for a testimonial as soon as they have closed the sale, however, the client may not have experienced the product yet and so there is a risk doin