The Disruptive Entrepreneur

Learn seven of the best strategies to target the highest value clients for your business or service. Rob covers proven models, tested tactics and expert marketing materials to bring you your ideal clients and get them coming back over and over again. This is a must-listen episode to all entrepreneurs looking to scale their business and bring in more high-value clients. KEY TAKEAWAYS You need to know your IC P. Ideal Client Profile, unless you have an ideal client profile, you cannot target your marketing and your messaging and your ads and ultimately go set up your business knowing which clients to say yes to which clients to say no to. Go through all your existing clients and rank them from the ideal one at the top to a client who you don't want at the bottom. It’s vital from now on that you source the leads and the importance of the origin of your clients. Rank your worst clients as well and you want to make sure that you don't allow in clients like that next time. You've got to have the language that spea