Gaule's Question Time

In this interview, serial entrepreneur Neil Wainwright (https://www.linkedin.com/in/neilwainwright?) shares insights on startup website design and customer acquisition from his over 30 years of experience. Speaking with Andrew Gaule (linkedin.com/in/andrew-gaule-aimava), who Neil knows from mentoring startups at the Creative Destruction Lab, Neil explains his methodology for critiquing and reworking venture websites to create compelling headlines, sub-headlines and calls-to-action that speak directly to the ideal customer.Neil stresses the importance for startups to focus on customers and revenue over chasing investors. He provides examples of using integrated calendars on websites to enable prospective customers to easily self-schedule product demos, greatly increasing sales pipeline velocity. The conversation explores several impactful anecdotes where Neil's website advice has accelerated real startup customer traction. His emphasis is on empowering ventures to shape effective narratives that drive customer