The P.t. Entrepreneur Podcast

In this episode, Doc Danny dives into the world of physical therapy and explores innovative tactics that can help physical therapists attract more clients. We examine how local marketing strategies have evolved beyond traditional education events to now include injury screens and performance testing. Injury screens involve a comprehensive assessment of clients' range of motion, strength, and movement control to identify potential deficiencies that may lead to injuries. By highlighting these areas for improvement, clients gain a deeper understanding of their own physical limitations and become more motivated to seek professional help.  Furthermore, we explore the concept of performance testing, which utilizes metrics such as grip strength, vertical jump, and single-leg hops to evaluate athletic performance and identify any underlying issues. By providing objective measurements, clients gain valuable insights into their current performance levels and are inspired to address any concerns, especially if they asp