Marketing From The Roosevelt Room

“I hate the status quo. What is no one else doing? Where is nobody else looking? That’s what we’re constantly asking ourselves.” - Kyle Hoover (48:53-49:03) Kyle WillisMarketing from the Roosevelt Room   Building a compelling and memorable brand isn’t easy. Consumers face an endless array of options anytime they make a purchase. To stand out, and create a culture of raving fans, requires an ability and willingness to go above and beyond.   Co-founders Kyle Hoover and Chris Kelly of Ezra Zion Cigar Co. have done what many would consider impossible. They turned a weekend idea into a thriving business while establishing a brand name in one of the most difficult markets to break into. Ezra Zion Cigar Co. is a boutique cigar company that offers coffee, whiskey, and related products to dedicated fans. Boutique cigars appeal to enthusiasts who want something other than the typical big-name brands. They look for products that reflect their lifestyle, interests, and tastes.   “Humility, along with tenacity and drive,