Iab: Simplify And Inspire Podcast
An A2Z of B2B (and then some) - Prue Cox of LinkedIn
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:42
- Mas informaciones
Informações:
Sinopsis
We chat to Prue Cox, Director of Marketing Solutions at LinkedIn, about how to drive business revenue and implement brand solutions with business-to-business marketing and advertising. Prue discusses with Gai the emotional journey of good marketing, the impacts of privacy changes and the GDPR in B2B verticals and across LinkedIn, what makes a good and innovative ad and the role creative plays in that.See omnystudio.com/listener for privacy information.
