Escape Your Limits

The co-founder of Gymbox, David Cooper, reveals how he turned his boyhood childhood love of fitness - and especially boxing and strength training - into a career in managing and then owning fitness facilities. Gymbox is a company that set out to be ‘the antidote of gyms’ because they thought that most gyms were boring. They created something that had never been seen in the UK – with a unique look and feel to the clubs perfect for a clear target audience of 18-35 year olds. They say that a Gymbox location is the only place where working out is as much fun as going out. It’s an approach resonating with users: there’s a Gymbox in almost every part of London and further growth looks certain. Episode highlights: How David and his business partner generated funding and launched the first Gymbox location. Their success in reinvesting and expanding the business. The big lesson: the Gymbox team are always looking at how they can do things better, always innovating, and always in tune with how fitness trends are chang