Listing Bits

MLSs and associations face an issue Nick Gough refers to as RDR, an acronym for REALTORS don’t read.    So, what can these organizations do to communicate more effectively with the members they serve?    Nick is Founder and CEO at NoteRouter, the all-in-one email and texting platform designed to help organized real estate achieve record-high member engagement.   On this episode of Listing Bits, Nick shares his experience in leadership of associations and MLSs, explaining how it drove him to build NoteRouter.   Nick describes how NoteRouter helps users write content that connects with REALTORS individually and discusses why the presentation of your message matters as much as the value you provide.   Listen in for Nick’s insight on leveraging influencer marketing to reach more REALTORS and learn how to humanize your outreach by focusing on the real pains your members face.   What’s Discussed:     Why Nick dropped out of college and became a real estate agent at 18 Nick’s experience in leadership of associations